Is Print Marketing Extinct in the Modern Era?
Ever heard someone say, “Print is dead”?
Far from it – “Print marketing is dead” is a refrain you may have heard often, but the truth is quite the opposite. In a rapidly evolving digital world, print marketing stands resilient, demonstrating its unique attributes and value in the marketing landscape.
While it’s true that digital marketing has changed business strategies and consumer habits, print marketing’s significance cannot be understated. Incorporating print materials into your digital marketing campaign can elevate audience engagement, making your marketing efforts more effective. Print is still something top media advertising utilises.
Here are the top ten reasons print marketing continues to hold its own in today’s advertising scene:
Print media has been an essential part of advertising strategies for many years, but its evolution in the modern digital age has seen it embracing and incorporating digital elements. These innovations in print marketing, such as personalised URLs (PURLs) and QR codes, have resulted in more interactive and integrated marketing campaigns, bridging the gap between print and digital.
Moreover, these digital tie-ins offer a means of measuring the effectiveness of print marketing strategies. By tracking visits to PURLs or scans of QR codes, marketers can gauge the reach of their print materials, helping to justify spend on print media and refine future strategies.
In a world where digital and print often seem to compete, digital tie-ins present a harmonious merging of the two. It’s an exciting development in print marketing, embracing the strengths of digital advertising while maintaining the unique benefits of tangible, printed materials.
So, the next time you think, “Is print marketing dead?”, consider these innovative approaches that are proving print’s adaptability and relevance in the digital world. Whether you’re planning a marketing campaign or brainstorming marketing strategies, remembering the power of print marketing and its effective digital tie-ins could make a significant impact.
The post Does Print Marketing Still Have a Place in Today’s World? appeared first on VMGldn.
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